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Inteligencia Artificial Aplicada al Sector Turístico: Evolución y Tendencias de Investigación
Resumen
Con el acelerado avance de la ciencia y la tecnología, la Inteligencia Artificial (IA) ha sido ampliamente integrada en diversos sectores, incluido el turismo. El potencial transformador de la IA en este ámbito ha superado las expectativas, impulsando nuevas aplicaciones y soluciones inteligentes. Este estudio bibliométrico analiza el impacto emergente de la IA en el sector turístico, con el objetivo de mapear la evolución de la producción científica y las principales tendencias de investigación. Se realizó un análisis bibliométrico y de redes basado en registros de la base de datos Scopus, utilizando herramientas como RStudio, Bibliometrix y Biblioshiny. Los resultados revelan que entre 2020 y 2024 la producción científica creció un 257%, destacando a China, India y Estados Unidos como los países líderes en publicaciones sobre IA aplicada al turismo. Aunque se trata de una temática reciente, los estudios han prosperado significativamente en los últimos años, evidenciando una mayor dedicación de investigadores y centros académicos para explorar la influencia de la IA en este sector. Las aplicaciones emergentes de IA en el turismo se centran en la optimización operativa, la toma de decisiones informadas, la mejora de la experiencia del cliente y el uso de tecnologías robóticas en entornos turísticos. Este estudio no solo aporta al conocimiento actual sobre la IA en el turismo, sino que también sugiere líneas de investigación futuras para continuar explorando su impacto en el desarrollo de un turismo más inteligente y eficiente.
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DOI: https://doi.org/10.23857/pc.v9i11.8345
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