Factores que influyen en el desperdicio de comida: un análisis empírico entre los Centennials Ecuatorianos

Cinthia Gabriela Díaz Belizaca, Eliana Viviana Peñafiel Ortiz, Lorenzo Bonisoli

Resumen


El desperdicio de alimentos es un problema global significativo que afecta al medio ambiente, la economía y la sociedad, generando un uso ineficiente de recursos y contribuyendo al calentamiento global. Este fenómeno ocurre a lo largo de toda la cadena alimentaria, desde la producción hasta el consumo, y tiene impactos negativos considerables como la emisión de gases de efecto invernadero y el agravamiento de la inseguridad alimentaria. En Ecuador, se han implementado legislaciones y aplicaciones móviles para mitigar este problema. Sin embargo, la Generación Z, influenciada por estilos de vida acelerados y la sobreexposición a redes sociales, enfrenta desafíos únicos que pueden llevar al desperdicio de alimentos. Este estudio investiga cómo la preocupación por la salud y el medio ambiente, los factores que impulsan las compras y las normas personales influyen en el comportamiento de consumo de alimentos de la Generación Z en Ecuador. Se utilizó un enfoque cuantitativo se llevaron a cabo encuestas con preguntas descriptivas, que incluyó preguntas demográficas y 30 ítems evaluados en una escala de Likert de 7 puntos. La muestra incluyó a 253 personas de entre 15 y más de 30 años, utilizando un método de muestreo no probabilístico La técnica SEM-PLS fue empleada para analizar las relaciones entre las variables del estudio. Los hallazgos del estudio proporcionarán información crucial para desarrollar estrategias y programas que promuevan prácticas de consumo más sostenibles y responsables, y que ayuden a reducir el desperdicio de alimentos en la Generación Z en Ecuador.


Palabras clave


generación centennials; normas personales; preocupación ambiental; PLS-SEM.

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DOI: https://doi.org/10.23857/pc.v9i9.7956

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