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Planificación estratégica en pequeñas y medianas empresas (PYMES): Herramientas y estrategias para competir en mercados globales
Resumen
La planificación estratégica se ha convertido en un factor determinante para la competitividad y sostenibilidad, de las pequeñas y medianas empresas (PYMES) en mercados globales. Razón por la cual se propuso analizar las herramientas de planificación estratégica más relevantes para PYMES en diferentes sectores económicos. Se empleó una investigación documental bibliográfica descriptivo-analítica, fundamentada en una revisión sistemática de fuentes académicas de bases de datos como Scopus, Web of Science y Google Scholar, complementadas con publicaciones especializadas. Los resultados revelaron un conjunto integral de herramientas estratégicas categorizadas en: Herramientas Analíticas, Metodológicas, Operativas, de Posicionamiento Estratégico y Complementarias Emergentes. Se identificaron estrategias clave para la competitividad global, destacandose la adopción de tecnologías digitales, el desarrollo de ofertas únicas, la investigación de mercado y el establecimiento de alianzas estratégicas. Se concluyó que, la planificación estratégica en PYMES es un proceso multidimensional, donde la digitalización se configura como un factor crítico de competitividad, y la internacionalización requiere un enfoque integral, cuyo éxito depende de la capacidad para adoptar herramientas estratégicas flexibles, aprovechar tecnologías emergentes y desarrollar una visión competitiva adaptada a los mercados globales.
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Referencias
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DOI: https://doi.org/10.23857/pc.v10i7.10060
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