Factores Clave en la Intención de Compra de Copas Menstruales entre Centennials Ecuatorianas: Conciencia y Conocimiento Ambiental

Katherine Estefanía Romero Quito, Mayerly Mishell Corone Isbis, Lorenzo Bonisoli

Resumen


La presente investigación exploro sobre los factores determinantes en la intención de compra de copas menstruales entre consumidoras ecuatorianas Centennials se centra en la conciencia y el conocimiento ambiental. Este estudio busca entender cómo estos factores influyen en el comportamiento de compra en Ecuador. Para ello, se llevaron a cabo encuestas con preguntas descriptivas y una escala Likert de 7 puntos, dirigidas a mujeres centennials de la ciudad de Machala, utilizando un método de muestreo no probabilístico aplicado a 175 mujeres. Los datos se analizaron mediante modelos de ecuaciones estructurales (SEM-PLS) y un enfoque basado en la covarianza. Los resultados más significativos revelan que la conciencia ambiental, junto con variables mediadoras como la norma personal, la actitud y el control percibido, son los factores determinantes en la intención de compra de las copas menstruales. Esta información proporciona una base valiosa para futuras investigaciones en el campo.


Palabras clave


Copa menstrual; Conciencia ambiental; Conocimiento ambiental; PLS-SEM.

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Referencias


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DOI: https://doi.org/10.23857/pc.v9i8.7861

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