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La educación superior y su vinculación en beneficio de los sectores vulnerables de CONAGOPARE para mejorar su calidad de vidaHigher education and its link to benefit the vulnerable sectors of CONAGOPARE to improve their quality of lifeA educação superior e su vinculación en beneficio de los setores vulnerables de CONAGOPARE para mejorar su calidad de vidaGina Maricela Cedeño-Ávila Igcedeno@espoch.edu.echttps://orcid.org/0000-0003-3760-9701Gino Giovanny Merino-Naranjo IIgmerino@espoch.edu.echttps://orcid.org/0000-0002-9645-583XRaúl Germán Ramírez-Garrido IIIrramirez@espoch.edu.echttps://orcid.org/0000-0003-4964-8636Correspondencia: gcedeno@espoch.edu.ecCiencias de la EducaciónArtículo de Investigación *Recibido: 16 de marzo de 2021 *Aceptado: 22 de abril de 2021 * Publicado: 05 de mayo de 2021Ingeniera en Administración de Empresas, Magister en Auditoría Integral, Escuela Superior Politécnica de Chimborazo, Riobamba, Ecuador. Ingeniero en Administración de Empresas, Master en Dirección de Empresas, Escuela Superior Politécnica de Chimborazo, Riobamba, Ecuador.iVBORw0KGgoAAAANSUhEUgAACKcAAAC9CAIAAADj+hsDAAAAA3NCSVQICAjb4U/gAAAgAElEQVR4
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titulo05 de mayo de 2019Magíster en Docencia Universitaria e Investigación Educativa, Licenciada en Ciencias de la Educación especialidad Psicología Educativa, Docente ocasional de La Escuela Superior Politécnica De Chimborazo, Facultad De Salud Pública, Riobamba, Ecuador.Máster en Salud Pública, Doctora en Promoción y Educación para la Salud, Docente Ocasional de la Facultad de Salud Pública, Escuela Superior Politécnica de Chimborazo, Riobamba, Ecuador.autor Pol. Con. (Edición núm. 58) Vol. 6, No 5, Mayo 2021, pp. 1094-1103, ISSN: 2550 - 682XPAGE \* MERGEFORMAT1102Pol. Con. (Edición núm. 58) Vol. 6, No 5, Mayo 2021, pp. 1094-1103, ISSN: 2550 - 682XPAGE \* MERGEFORMAT1103iVBORw0KGgoAAAANSUhEUgAACKcAAAEVCAIAAACwwoM0AAAAA3NCSVQICAjb4U/gAAAgAElEQVR4
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Pol. Con. (Edición núm. 58) Vol. 6, No 5Mayo 2021, pp. 1094-1103ISSN: 2550 - 682XDOI: 10.23857/pc.v6i5.2731 http://polodelconocimiento.com/ojs/index.php/esIngeniero en Administración de Empresas, Magister en Docencia Universitaria e Investigación Educativa, Escuela Superior Politécnica de Chimborazo, Riobamba, Ecuador.ResumenLa presente investigación se basa en analizar la vinculación realizada a las poblaciones vulnerables de CONAGOPARE, la universidad ejerce un rol significativo en la construcción de una sociedad con mejores oportunidades de desarrollo, la cual constituye una base de estudio que permite optimizar sus procesos para alcanzar resultados óptimos en beneficio de la misma, es necesario que los proyectos de vinculación contribuyan para mejorar la calidad de vida de los sectores vulnerables dentro los principales aportes se menciona el diseño de planes y modelos de negocios en el área administrativa, comercial, contable, logística y movilidad para las parroquias vulnerables, este proyecto se ha realizado una revisión documental, diseño y validación (estudiantil, docente y de expertos) de propuestas didácticas en beneficio de la sociedad. Finalmente, se busca el mejoramiento de la calidad de vida de las personas por medio de la implementación de tecnologías e impartiendo conocimiento sobre modelos de negocios enfocados en la administración, finanzas y comercio, estas herramientas permitirán a las personas obtener mejor manejo al momento de comercializar sus productos esto por consiguiente ayudara a mejorar sus ingresos económicos estas herramientas no solo ayuda a las personas del sector rural sino también a los que quieren emprender. Palabra clave: Vinculación; instituciones de educación superior; calidad de vida. AbstractThis research is based on analyzing the connection made to the vulnerable populations of CONAGOPARE, the university plays a significant role in the construction of a society with better development opportunities, which constitutes a study base that allows optimizing its processes to achieve results optimal for the benefit of the same, it is necessary that the linking projects contribute to improve the quality of life of vulnerable sectors within the main contributions mention the design of plans and business models in the administrative, commercial, accounting, logistics and mobility for vulnerable parishes, this project has carried out a documentary review, design and validation (student, teacher and expert) of didactic proposals for the benefit of society. Finally, it seeks to improve the quality of life of people through the implementation of technologies and imparting knowledge about business models focused on administration, finance and commerce, these tools will allow people to obtain better management at the time of marketing. Their products will therefore help to improve their economic income. These tools not only help people in the rural sector but also those who want to start a business.Keyword: Linking; higher education institutions; quality of life.ResumoA presente investigação se basa em analizar a vinculação realizada a las poblaciones vulnerables de CONAGOPARE, la universidad ejerce un rol significativo en la construcción de una sociedad con mejores oportunidades de desarrollo, la cual constituye uma base de estudio que permite otimizar sus procesos para alcanzar resultados óptimos en beneficio de la misma, es necesario that los proyectos de vinculación contribuyan para mejorar la calidad de vida de los setores vulnerables dentro los principales aportes se menciona el diseño de planes y modelos de negocios en el area, comercial, contable, contable, y logística y movilidad para las parroquias vulnerables, este proyecto se ha realizado una revisión documental, diseño y validación (estudiantil, docente y de expertos) de propuestas didácticas en beneficio de la sociedad. Finalmente, se busca o mejoramiento de la qualidade de vida de las personas por medio de la implementación de tecnologías e comunicando conocimiento sobre modelos de negocios enfocados en la administración, finanzas y comercio, estas herramientas a las personas obtener mejor manejo al momento de comercial sus productos esto por consiguiente ayudara a mejorar sus ingresos econômicos estas herramientas no solo ayuda a las personas del setor rural sino también a los que quieren emprender.Palavra chave: Vinculación; instituciones de educación superior; calidad de vida.IntroducciónLa producción de conocimiento en las universidades, permite influir en los procesos sustantivos de la educación superior debido a que permitir alcanzar resultados en la formación académica de los futuros profesionales. De tal manera Carrizo (2004) expresa, la universidad, como institución productora de conocimientos y formadora de opinión y tendencias, tiene una responsabilidad social incuestionable. Quizás su tarea prioritaria hoy deba ser pensarse a sí misma, elucidando las condiciones en las que construye conocimiento, en las que forma profesionales, en las que concibe la condición humana para conocer y actuar. La posición estratégica propia de la Universidad en el seno de una sociedad la llama a responsabilidad, siempreAl respecto, (Gibbons, Limoges, Nowotny, Schwartzman, Scott, y Trow, 1997) establecieron 2 modos de producción del conocimiento, los cuales permiten mejorar los procesos de vinculación en los estudiantes universitarios los cuales están socialmente distribuidos en las personas y en los modos en que éstas interactúan en formas socialmente organizadas. La vinculación es uno de los ejes sustantivos que permite generar valor agregado a nuestros profesionales, para articular sus estudios en el aula con la parte profesional y asi brindar soluciones en el ámbito administrativo, financiero, legal entre otros, la vida en el campo siempre ha sufrido de limitaciones y necesidades que se viven eternamente en cada hogar, así como también la falta de oportunidades económicas (plazas de empleo y desarrollo sectorial) y el escaso acceso a la tecnologías limitan aún más el desarrollo de este sector, en el cual su población es de las más vulnerables del país, es por ello y en base a las constantes vinculaciones con la sociedad que las diferentes facultades y carreras que componen la ESPOCH, se proyecta socialmente para intervenir en la solución de los problemas de la comunidad, generando adicionalmente conocimientos prácticos y humanos en la formación profesional. El sector rural durante muchísimo tiempo fue relegado de actividades de desarrollo y ha tenido un largo camino para ser considerado tal como debe serlo y ha significado una lucha constante de sus poblaciones, hecho que ha cambiado hoy por hoy y gracias al trabajo coordinado interinstitucional se ha puesto en marcha diferentes acciones en beneficio de la localidadMetodologíaEl presente artículo tiene aspectos metodológicos, a través de una investigación analítica documental bibliográfico, de igual forma toma referencias de la experiencia de los investigadores por cuanto se plantea generar algunos análisis críticos y reflexiones que permitan analizar como la educación superior aporta con la vinculación en beneficio de los sectores vulnerables de CONAGOPARE para mejorar la calidad de vida, se considera además de tipo cualitativa, ya que se analizan los aspectos teóricos de los factores que influyen para mejorar la calidad de vida de acuerdo al Plan Nacional del Buen VivirDesarrolloEducación Superior Las instituciones de educación superior deben articular sus funciones sustantivas: docencia, investigación, vinculación y gestión para poder trabajar en un objetivo común, es por esto que dentro de las mallas curriculares contempla a la Vinculación con la Sociedad como una de sus funciones sustantivas, la cual comprende acciones donde confluyen la pertinencia de cada carrera ya que, de esta forma se efectúan actividades académicas externas, las cuales se convierten en el apoyo y soporte de la docencia y la investigación. La transmisión del conocimiento se garantiza a la par de una formación integral de la comunidad universitaria que propende a una sociedad más humanista y reflexiva (Fresán, 2004), en otras palabras permite la transformación social para que las partes interesadas actúen en función de los objetivos sociales o colectivos Rodríguez (2012) De acuerdo con, (Brito, Gordillo y Quezada ,2016) sostienen que la universidad antes del año 2010: no respondían a un programa estructurado con objetivos definidos, debido a que surge el cuestionamiento, ¿Qué es la Vinculación con la Sociedad? Para (Brito, et al 2016, p.8) constituye: El conjunto de procesos, instrumentos, tecnologías, comunicaciones, inversiones, programaciones, metodologías, normas y disposiciones que hacen posible la interacción con las unidades académicas, ofertas académicas, actores, organizaciones e instituciones para organizar la investigación y planificar el desarrollo territorial e institucional, articulado a los procesos de planificación nacional, local y regional. Con respecto a, (Gould Bei,1997) plantea que la vinculación de las IES con la sociedad ha formado parte de la educación superior por más de un siglo, esto permitirá promover la formación de ciudadanos y profesionales competentes en su disciplina y responsables socialmente para responder a las múltiples exigencias y desafíos del mundo actual, permeado por las nuevas y complejas relaciones entre la ciencia, la tecnología, la sociedad y el desarrollo (Arocena & Sutz, 2001), hacen de la educación superior un proceso formativo trascendente.De manera que en la actualidad, la vinculación con la sociedad es una de las tres funciones sustantivas de la universidad (Ángeles, 1992) menciona que desde el año 2010, se ha convertido en ojo de mira de las transformaciones que comienzan a operar en todas las IES ecuatorianas. Esta afirmación ayuda a comprender la relación directa y recíproca universidad - sociedad, como un proceso sustantivo de responsabilidad compartida que reafirma un principio básico de la educación superior: el vínculo entre la formación académica de los estudiantes desde el punto de vista teórico-práctico y su inclusión en el mercado laboral. Por esta razón el proceso de Vinculación con la Sociedad está ligado a las problemáticas existentes en los sectores subyacentes a las IES. La organización universitaria propicia el acercamiento, la comunicación y las relaciones entre las IES, las organizaciones e instituciones públicas y privadas, y la sociedad en general; de ahí que tiene el objetivo estratégico de visibilizar a la vinculación con la sociedad como eje que articula la docencia y la investigación mediante propuestas teóricas y metodológicas que surgen de la experiencia de la IES del país (Aguirre & Moreno Toledano, 2013).El principio de pertinencia consiste en que la educación superior responda a las expectativas y necesidades de la sociedad (…) para ello las instituciones de educación superior articularán su oferta docente, de investigación y actividades de vinculación con la sociedad, a la demanda académica, a las necesidades de desarrollo local, regional y nacional, a la innovación y diversificación de profesiones y grados académicos, a las tendencias del mercado ocupacional local, regional y nacional, a las tendencias demográficas locales, provinciales y regionales; a la vinculación con la estructura productiva actual y potencial de la provincia y la región, y a las políticas nacionales de ciencia y tecnología (LOES, 2010).Al mismo tiempo constituyen una expresión concreta de cuanto han logrado las IES por concepto de vinculación con el entorno socioeconómico y cultural, conocido también como, Tercera Misión, (D’Este, Castro Martínez & Molas-Gallart, 2009) “tercera” en referencia a las otras dos misiones: docencia e investigación.No obstante, a lo dicho, un estudio realizado por la REUVIC para la elaboración de su Plan de Desarrollo para el período (2017-2021), advierte que este proceso de vinculación de las IES ha estado permeado por aspectos de orden interno Como fortalezas se detectaron: La mayoría de IES han incluido en su quehacer académico estrategias para materializar la Vinculación con la Sociedad, a partir de la acreditación institucional. Cuentan con una estructura básica para implementar los procesos de Vinculación con la Sociedad. En la aplicación de la vinculación con la sociedad los colaboradores más entusiastas son los estudiantes. El Ecuador a través de la Ley Orgánica de Educación Superior garantiza que la educación en la Universidad tribute al Plan Nacional de Desarrollo, en cuyo objetivo 5 se plantea impulsar la productividad y competitividad para el crecimiento económico sostenible de manera redistributiva y solidaria. Para lograr los objetivos de incrementar la productividad, agregar valor, innovar y ser más competitivo, se requiere investigación e innovación para la producción, transferencia tecnológica; vinculación del sector educativo y académico con los procesos de desarrollo; pertinencia productiva y laboral de la oferta académica, junto con la profesionalización de la población; mecanismos de protección de propiedad intelectual y de la inversión en mecanización, industrialización e infraestructura productiva. Estas acciones van de la mano con la reactivación de la industria nacional y de un potencial marco de alzas público-privadas. (PND, 2017) , solo así estaremos hablando de una vinculación con la sociedad por excelencia por lo tanto, Piga (1981) menciona que se interrelaciona activamente la Universidad con la comunidad para transformar el mundo para crear otro mundo cuyos sistemas y estructuras socioeconómicas sean más justos, más dignos, y más éticos.ConagopareEs una entidad asociativa nacional de los gobiernos autónomos descentralizados parroquiales rurales, siendo una entidad de derecho público, con persona jurídica capacidad contractual y encaminada a brindar asistencia técnica que sus asociaciones lo requieren la misma que está sujeta a la normativa del sistema nacional de concentración publica, sus procedimientos y su reglamentación el cual ayudara para el mejoramiento de la calidad de población de las parroquias rurales vulnerables que forman parte del CONAGOPARE Chimborazo. El cual también tiene como propósito desarrollar estrategias a través de la transferencia de conocimientos y tecnologías en las parroquias rurales vulnerables que forman parte del CONAGOPARE, para el mejoramiento y el buen manejo de estas. Con el fin de mejorar la calidad de vida de las familias de las parroquias rurales que pertenecen al CONAGOPARE identificados como sectores vulnerables mediante trasferencia de conocimiento. El desarrollo la primera feria de emprendimiento productivos de los gobiernos parroquiales rurales de Chimborazo el cual fue desarrollado con múltiples objetivos que beneficien a los pequeños productores conjuntamente con el marco del proyecto de vinculación. Esta feria fue desarrollada para que los pequeños emprendedores expongan sus conocimientos que realizan día en sus territorios y hagan conocer sobre los beneficios mostrando el esfuerzo y la lucha que realizada para que las personas obtengan productos de calidad y así mismo comercializar con otros representantes de la economía popular y solidaria. Para la mejora de la economía realizaron una ejecución en la cual las temáticas que participaron en la primera feria fueron de las siguientes categorías: alimentos productos agrícolas y pecuarios, accesorios, gastronomía y turismo, bisutería y artículos para mujer, servicios, textiles, y confección, agroindustria, cultura y recreación, tecnología, cuero y calzado entre otras. CONAGOPARE es una entidad de derecho público el cual ayudara a desarrollar estrategias que permitan obtener mejor conocimiento a través de capacitaciones para incentivar a los pequeños emprendedores de todas las categorías existentes en las parroquias rurales vulnerables que forman parte del CONAGOPARE Chimborazo el cual también brinda un apoyo para mejorar la calidad de vida de los emprendedores y mejorar la economía que la pandemia trajo consigo las factores que afecto tanto a la economía como a la salud de las personas puesto que por ese motivo muchas de las empresas pequeñas han cerrado inmediatamente. Alrededor de 87 emprendedores fueron los que realizaron la exposición de sus productos en la feria organizada por las autoridades de la ESPOCH y CONAGOPARE del mismo que todas las personas están agradecidas de haber brindado una oportunidad de continuar y también buscar las estrategias para mejorar la calidad de sus emprendimientos. La primera feria evidencio un número aceptable de visitas en la cual permanecieron con el grato honor de dar a conocer todo lo relacionado a sus emprendimiento ya que para eso se llevó a cabo gracias a CONAGOPARE y el marco de proyecto de vinculación de la ESPOCH el cual nos permite hacer más publicidad de cómo se elaborado y el esfuerzo que se realiza cada uno de los productos de distintas categorías, los participantes y los ciudadanos del lugar están agradecidos y con más satisfacción de seguir emprendiendo nuevas estrategias para mejorar la estabilidad económica. En cuanto a las autoridades de la ESPOCH y el CONAGOPARE están satisfechos de haber realizado esa iniciativa de seguir fomentando y fortaleciendo a los pequeños productores y emprendedores. El apoyo del CONAGOPARE Chimborazo en la logística fue fundamental para el mejor desarrollo y la reactivación económica que necesitaban los pequeños emprendedores y esta feria se dio de forma positiva ya que han apoyado muchos emprendedores y todo ha surgido de forma positiva y como en forma general se consideró que la feria produjo una reacción positiva para la oferta y la demanda de muchos productos. (ESPOCH, 2019) ConclusionesLa calidad de vida en una sociedad es un aspecto muy importante ya que permite un desarrollo personal y profesional ,a través de esta investigación podemos concluir que la CONAGOPARE busca el mejoramiento de estas por medio de la implementación de tecnologías e impartiendo conocimiento sobre modelos de negocios enfocados en la administración, finanzas y comercio, estas herramientas permitirán a las personas obtener mejor manejo al momento de comercializar sus productos esto por consiguiente ayudara a mejorar sus ingresos económicos estas herramientas no solo ayuda a las personas del sector rural sino también a los que quieren emprender, la CONAGOPARE imparte varia tipo de información como uno de las más importantes y que sirve como base es sobre el sistema de comercialización de productos que responde a las estrategias de las grandes empresas monopolistas, pues estas empresas necesitan cada día más productos, y se deja de lado a los pequeños y medianos productores, lo que se busca con esta investigación es ayudar a destacar la producción rural, los talentos de las personas y sus empresas, nuestro potencial en Chimborazo es enorme, no solo en agricultura, sino también en turismo y artesanías, esta es una combinación cultural de alto valor que debe ser utilizada para crear nuevas oportunidades de empleo sostenible. 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Este artículo es de acceso abierto y distribuido según los términos y condiciones de la licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)(https://creativecommons.org/licenses/by-nc-sa/4.0/)La educación superior y su vinculación en beneficio de los sectores vulnerables de CONAGOPARE para mejorar su calidad de vidaGina Maricela Cedeño Ávila, Gino Giovanny Merino Naranjo, Raúl Germán Ramírez GarridoDdddddddddeeeeeeeeeeeeeeeee