Las PYMES y su fortalecimiento con el uso de las TIC y el marketing digital

Paulina Fernanda Mora-Piñas, Norma Patricia Jiménez-Vargas, Víctor Patricio Camacho-Gaibor, Joana Sofía Procel-Falconí

Resumen


En el mundo moderno, las TIC desempeñan un papel importante en la mejora de la comercialización digital entre las diferentes PYMES. La capacidad de las TIC ha inspirado a la actual generación diferentes técnicas de comercialización digital, como la comercialización en los medios sociales, la optimización de los motores de búsqueda, la comercialización por correo electrónico y la comercialización de afiliados. En el presente documento se examinan los efectos de las TIC en la comercialización digital de las pequeñas y medianas empresas (PYMES) de los Estados Unidos y América del Sur. 


Palabras clave


Pymes; tic; comercialización digital.

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DOI: https://doi.org/10.23857/pc.v5i5.1431

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